Tackling the toughest mobile growth problems

 

App store Growth & Optimization, get more visibility and grow your app to win in the app stores.

The battle against the App Store and Google Play 30% fee

The battle against the App Store and Google Play 30% fee

Since late 2018, large developers have started to take a stand against the, as they refer to it, App Store and Google Play tax. This ‘tax’ is the 30% fee that the platforms charge on most revenues that flow through their platforms. The ethics and supposed fairness of...

Why is your Mobile Growth Dropping?

Why is your Mobile Growth Dropping?

What’s the hardest part about monitoring mobile growth? There’s nothing more frustrating than being in a meeting with folks from the growth team, the marketing team, the user acquisition team, and management, and trying to pinpoint the cause of a drop in app install...

Annual ASO Market Predictions Roundup 2020

Annual ASO Market Predictions Roundup 2020

Every year, Mobile Dev Memo’s Eric Seufert releases a roundup of what different industry players think about the future of mobile marketing and ASO. 2020 Market Predictions The major themes expected in 2020 are: The merging of mobile marketing into growth (moving away...

The battle against the App Store and Google Play 30% fee

The battle against the App Store and Google Play 30% fee

Since late 2018, large developers have started to take a stand against the, as they refer to it, App Store and Google Play tax. This ‘tax’ is the 30% fee that the platforms charge on most revenues that flow through their platforms. The ethics and supposed fairness of...

ASO Stack Roundup: November 2019

ASO Stack Roundup: November 2019

Every month the ASO Stack community publishes a roundup of App Store and Google Play news and updates that occurred in the previous four weeks. Here are some of the latest updates from November 2019: November 4: Google Play Points Google Play has rolled out a new...

Featured

The battle against the App Store and Google Play 30% fee

The battle against the App Store and Google Play 30% fee

Since late 2018, large developers have started to take a stand against the, as they refer to it, App Store and Google Play tax. This ‘tax’ is the 30% fee that the platforms charge on most revenues that flow through their platforms. The ethics and supposed fairness of...

Why is your Mobile Growth Dropping?

Why is your Mobile Growth Dropping?

What’s the hardest part about monitoring mobile growth? There’s nothing more frustrating than being in a meeting with folks from the growth team, the marketing team, the user acquisition team, and management, and trying to pinpoint the cause of a drop in app install...

The Problem with Mobile App Marketing  

The Problem with Mobile App Marketing  

Mobile app marketing and growth are more of a shot in the dark than people want to admit. An average mobile app/game developer will maintain dozens of dashboards, metrics, and indices with the hopes they are data-driven.  But what does it actually mean to be...

Latest Post

Annual ASO Market Predictions Roundup 2020

Annual ASO Market Predictions Roundup 2020

Every year, Mobile Dev Memo’s Eric Seufert releases a roundup of what different industry players think about the future of mobile marketing and ASO. 2020 Market Predictions The major themes expected in 2020 are: The merging of mobile marketing into growth (moving away...

The battle against the App Store and Google Play 30% fee

The battle against the App Store and Google Play 30% fee

Since late 2018, large developers have started to take a stand against the, as they refer to it, App Store and Google Play tax. This ‘tax’ is the 30% fee that the platforms charge on most revenues that flow through their platforms. The ethics and supposed fairness of...

ASO Stack Roundup: November 2019

ASO Stack Roundup: November 2019

Every month the ASO Stack community publishes a roundup of App Store and Google Play news and updates that occurred in the previous four weeks. Here are some of the latest updates from November 2019: November 4: Google Play Points Google Play has rolled out a new...