Every year, Mobile Dev Memo’s Eric Seufert releases a roundup of what different industry players think about the future of mobile marketing and ASO. 2020 Market Predictions The major themes expected in 2020 are: The merging of mobile marketing into growth (moving away...
Since late 2018, large developers have started to take a stand against the, as they refer to it, App Store and Google Play tax. This ‘tax’ is the 30% fee that the platforms charge on most revenues that flow through their platforms. The ethics and supposed fairness of...
Every month the ASO Stack community publishes a roundup of App Store and Google Play news and updates that occurred in the previous four weeks. Here are some of the latest updates from November 2019: November 4: Google Play Points Google Play has rolled out a new...
What’s the hardest part about monitoring mobile growth? There’s nothing more frustrating than being in a meeting with folks from the growth team, the marketing team, the user acquisition team, and management, and trying to pinpoint the cause of a drop in app install...
Mobile app marketing and growth are more of a shot in the dark than people want to admit. An average mobile app/game developer will maintain dozens of dashboards, metrics, and indices with the hopes they are data-driven. But what does it actually mean to be...