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The battle against the App Store and Google Play 30% fee

The battle against the App Store and Google Play 30% fee

Since late 2018, large developers have started to take a stand against the, as they refer to it, App Store and Google Play tax. This ‘tax’ is the 30% fee that the platforms charge on most revenues that flow through their platforms. The ethics and supposed fairness of...

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Why is your Mobile Growth Dropping?

Why is your Mobile Growth Dropping?

What’s the hardest part about monitoring mobile growth? There’s nothing more frustrating than being in a meeting with folks from the growth team, the marketing team, the user acquisition team, and management, and trying to pinpoint the cause of a drop in app install...

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The Problem with Mobile App Marketing  

The Problem with Mobile App Marketing  

Mobile app marketing and growth are more of a shot in the dark than people want to admit. An average mobile app/game developer will maintain dozens of dashboards, metrics, and indices with the hopes they are data-driven.  But what does it actually mean to be...

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