Mobile Growth Knowledge Base
All the ASO terms you should know, no matter if you are new to ASO or beeing doing ASO for years.
ASO
WHAT YOU’LL LEARN
App Store Optimization (ASO)…
Mobile Attribution
WHAT YOU’LL LEARN
Mobile Attribution in ASO is not as simple as it may sound…
6 RESOURCES
Cross-platform attribution
Apple Search ads
Last Touch attribution
Multi-Touch Attribution
Mobile User Journey
WHAT YOU’LL LEARN
The mobile user journey is extremely important to understand as untangling the dynamics of the journey, and understanding what are the biggest drivers that get users to install an app is the key to maximize growth.