Mobile User Journey

A person standing next to an iPhone.

What is a mobile user journey?

A user journey includes all the touchpoints a user has with your app brand. The mobile user journey is the stage of the relationship that starts to form between a user and an app brand.

In the mobile space, a user journey usually involves many steps, such as viewing ads (on TV, social networks, mobile websites, or within other apps), reading about the app in the media, hearing about the app from a friend or colleague, and being exposed to the app through the app stores.

Why a mobile user journey is important?

The mobile user journey is extremely important to understand as untangling the dynamics of the journey—and understanding what are the biggest drivers that get users to install an app—is the key to maximizing growth.

Mobile user journey and App Store growth

Improving growth in the App Store is an impossible feat unless there’s a clear understanding of how users discover, find, install apps, and when a user would write an app review. Imagine that by mapping the user journey you’ll find a series of levers you can pull to increase growth. That understanding can then be used to pull the levers that maximize growth the most, be it an ad or a completely different mobile marketing activity.

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